The growth reflects ice cream’s position as a household staple as more families use it for celebrations, rewards or as a substitute treat for dining out. Last year, ice cream sales totaled approximately $13.7 billion and according to Mintel Research the average American eats ice cream 28.5 times each year. Despite the recent stronger healthy lifestyles push, the ice cream industry continues to grow.

The new brand enters the frozen market just in time for National Ice Cream Day (July 19).

“We love the rich, creamy, premium taste and are certain our guests will too.” “We are pleased to announce the addition of Red Button Vintage Creamery Ice Cream, exclusively available at independent retailers supplied by Associated Food Stores,” said Neal Berube, CEO of Associated Food Stores. Red Button Vintage Creamery Ice Cream is comparable to other premium ice creams, and the 56 oz carton has an average retail price of $4.99, a dollar less than competitors like Tillamook.

Each of the 18 different flavors, which include classics like Vanilla Bean and Mint Chocolate Chip as well as unique choices including Black Licorice, Raspberry Lemonade sherbet and Sprinkled Animal Cookie, are curated in small batches to ensure each is rich and creamy. Red Button Vintage Creamery Ice Cream is made with the freshest ingredients including whole milk and all-natural sugar to provide a consistently smooth and rich treat. The premium desert, which was created through a partnership with Cache Valley, Utah based Casper’s, the parent company of Fat Boy, is available exclusively at Associated Food Stores. Salt Lake City, Utah (July 15, 2015) Associated Food Stores is bringing back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream. Associated Food Stores Launches Premium Ice Cream Brand

What stores sell red button ice cream